TUI Valentine – Seeing Love Through Pink Glasses
For Valentine’s Day, we gave shoppers at TUI stores a new way to look at city trips: through actual pink glasses.
The activation started with a rather meh version of Paris: autumnal, a bit gray, not exactly the City of Love. But the moment people put on the pink glasses, our sensor-programmed camera detected them and transformed the scene before their eyes: cue the sunshine, warm hues, and a picture-perfect romantic escape.
TUI Valentine – Seeing Love Through Pink Glasses
For Valentine’s Day, we gave shoppers at TUI stores a new way to look at city trips: through actual pink glasses.
The activation started with a rather meh version of Paris: autumnal, a bit gray, not exactly the City of Love. But the moment people put on the pink glasses, our sensor-programmed camera detected them and transformed the scene before their eyes: cue the sunshine, warm hues, and a picture-perfect romantic escape.
TUI Valentine – Seeing Love Through Pink Glasses
For Valentine’s Day, we gave shoppers at TUI stores a new way to look at city trips: through actual pink glasses.
The activation started with a rather meh version of Paris: autumnal, a bit gray, not exactly the City of Love. But the moment people put on the pink glasses, our sensor-programmed camera detected them and transformed the scene before their eyes: cue the sunshine, warm hues, and a picture-perfect romantic escape.
The goal? To lure people into the store, spark excitement for city trips, and show them that the magic of travel isn’t just about the destination, it’s about how we see it. And when we plan our own trips, we set the scene for unforgettable experiences.
The goal? To lure people into the store, spark excitement for city trips, and show them that the magic of travel isn’t just about the destination, it’s about how we see it. And when we plan our own trips, we set the scene for unforgettable experiences.
The goal? To lure people into the store, spark excitement for city trips, and show them that the magic of travel isn’t just about the destination, it’s about how we see it. And when we plan our own trips, we set the scene for unforgettable experiences.
We took this activation to 12 cities across the Netherlands and Belgium, turning TUI stores into little portals of wanderlust. The result? A lot of people falling in love, not just with Paris, but with the idea of booking their next trip
We took this activation to 12 cities across the Netherlands and Belgium, turning TUI stores into little portals of wanderlust. The result? A lot of people falling in love, not just with Paris, but with the idea of booking their next trip
We took this activation to 12 cities across the Netherlands and Belgium, turning TUI stores into little portals of wanderlust. The result? A lot of people falling in love, not just with Paris, but with the idea of booking their next trip
