Lena TUI – The AI Explorer

Meet Lena, the AI Explorer we co-created for TUI—a digital globetrotter who might never step on a plane, but still managed to take the internet by storm. Designed to fuel TUI’s social channels with fresh, engaging content, Lena became more than just an online persona; she became a conversation starter.

Lena TUI – The AI Explorer

Meet Lena, the AI Explorer we co-created for TUI—a digital globetrotter who might never step on a plane, but still managed to take the internet by storm. Designed to fuel TUI’s social channels with fresh, engaging content, Lena became more than just an online persona; she became a conversation starter.

Lena TUI – The AI Explorer

Meet Lena, the AI Explorer we co-created for TUI—a digital globetrotter who might never step on a plane, but still managed to take the internet by storm. Designed to fuel TUI’s social channels with fresh, engaging content, Lena became more than just an online persona; she became a conversation starter.

Her launch? Let’s just say turbulence wasn’t an issue. Media outlets picked up the story at full throttle, sparking a wave of opinions from all corners of the internet. Some loved her, some debated her, but everyone noticed her. And in marketing, that’s half the battle won.

Her launch? Let’s just say turbulence wasn’t an issue. Media outlets picked up the story at full throttle, sparking a wave of opinions from all corners of the internet. Some loved her, some debated her, but everyone noticed her. And in marketing, that’s half the battle won.

Her launch? Let’s just say turbulence wasn’t an issue. Media outlets picked up the story at full throttle, sparking a wave of opinions from all corners of the internet. Some loved her, some debated her, but everyone noticed her. And in marketing, that’s half the battle won.

For TUI, Lena isn’t just an AI Explorer... Well, okay, she is, but she’s also so much more. She’s always ready to jet off to trending destinations the moment they start trending. No delays, no overbooked flights, just instant, on-brand storytelling at the speed of social. And because she doesn’t need a plane ticket, hotel, or passport even, she keeps the content budget-friendly without sacrificing creativity.

For TUI, Lena isn’t just an AI Explorer... Well, okay, she is, but she’s also so much more. She’s always ready to jet off to trending destinations the moment they start trending. No delays, no overbooked flights, just instant, on-brand storytelling at the speed of social. And because she doesn’t need a plane ticket, hotel, or passport even, she keeps the content budget-friendly without sacrificing creativity.

For TUI, Lena isn’t just an AI Explorer... Well, okay, she is, but she’s also so much more. She’s always ready to jet off to trending destinations the moment they start trending. No delays, no overbooked flights, just instant, on-brand storytelling at the speed of social. And because she doesn’t need a plane ticket, hotel, or passport even, she keeps the content budget-friendly without sacrificing creativity.

The best part? The campaign generated a massive amount of earned media, proving that while Lena may never board a flight, her impact definitely soared.

The best part? The campaign generated a massive amount of earned media, proving that while Lena may never board a flight, her impact definitely soared.

The best part? The campaign generated a massive amount of earned media, proving that while Lena may never board a flight, her impact definitely soared.

The best part? The campaign generated a massive amount of earned media, proving that while Lena may never board a flight, her impact definitely soared.