The New Age
The New Age
The New Age
The New Age
Content Agency!
Content Agency!
Content Agency!
Creative Agency
We don’t chase attention. We sneak into it. Trojan Monkeys is a new-age content agency built for new media, new behavior, and whatever comes next. Built by AI, led by humans.
We don’t chase attention. We sneak into it. Trojan Monkeys is a new-age content agency built for new media, new behavior, and whatever comes next. Built by AI, led by humans.
We don’t chase attention. We sneak into it. Trojan Monkeys is a new-age content agency built for new media, new behavior, and whatever comes next. Built by AI, led by humans.
Our approach
Our approach
AI is no longer a point of differentiation, but an infrastructure. The brands that are succeeding today use AI behind the scenes as a catalyst, whilst the front-end feels more human, more relatable and more authentically branded. We don't make work whose main selling point is that it was made with AI. We depart from reality, but never from the product.
AI is no longer a point of differentiation, but an infrastructure. The brands that are succeeding today use AI behind the scenes as a catalyst, whilst the front-end feels more human, more relatable and more authentically branded. We don't make work whose main selling point is that it was made with AI. We depart from reality, but never from the product.
The Trojan Plan
Don’t interrupt. Enter.
Our unique mix of brand activation, PR, and social content expertise means we don't just create content. We make it fly.
The Monkey Way
Fast. Curious. Adaptive.
By using the latest AI technology we work faster and smarter, so your budget goes into impact, not process.
The Trojan Idea
Don't interrupt. Enter.
We don’t shout louder. We create content people invite in. From TikTok to TV. That’s how brands travel further.
The Monkey Plan
Fast. Curious. Adaptive.
By using the latest AI technology we work faster and smarter, so your budget goes into impact, not process.
Our Clients
Our Clients
Client relationships built on bold ideas and even bolder results. Each logo represents a story of creative problem-solving and content that truly connects.
Client relationships built on bold ideas and even bolder results. Each logo represents a story of creative problem-solving and content that truly connects.
Our Clients
Client relationships built on bold ideas and even bolder results. Each logo represents a story of creative problem-solving and content that truly connects.
Our Projects
Our Projects
Rita Retail – Digital Human
For years, the winners at the ABN AMRO Retailer of the Year Gala were revealed the same way. A standard video, a name, applause. Q&A Retail, the organiser, wanted the 2026 edition to feel different: more suspense, more creativity, something the room hadn't seen before. Commissioned by Q&A Retail, and working with JUMP Retail and our technical partner a10n, we started brainstorming in early September. The idea that stuck was a second host for the evening. A digital human. We pitched her in early October, and a month later she was on stage.
Rita Retail – Digital Human
For years, the winners at the ABN AMRO Retailer of the Year Gala were revealed the same way. A standard video, a name, applause. Q&A Retail, the organiser, wanted the 2026 edition to feel different: more suspense, more creativity, something the room hadn't seen before. Commissioned by Q&A Retail, and working with JUMP Retail and our technical partner a10n, we started brainstorming in early September. The idea that stuck was a second host for the evening. A digital human. We pitched her in early October, and a month later she was on stage.
Rita Retail – Digital Human
For years, the winners at the ABN AMRO Retailer of the Year Gala were revealed the same way. A standard video, a name, applause. Q&A Retail, the organiser, wanted the 2026 edition to feel different: more suspense, more creativity, something the room hadn't seen before. Commissioned by Q&A Retail, and working with JUMP Retail and our technical partner a10n, we started brainstorming in early September. The idea that stuck was a second host for the evening. A digital human. We pitched her in early October, and a month later she was on stage.
Lucardi - Iets Nieuws Voor Jezelf
Together with Fitzroy we made the second Lucardi film in the series. It introduces the jeweller's new collection, built around the line from the voice-over about treating yourself or surprising someone close. The commercial, its billboard and the social cuts were made entirely with AI, painted in the lilac that has become Lucardi's own.
Lucardi - Iets Nieuws Voor Jezelf
Together with Fitzroy we made the second Lucardi film in the series. It introduces the jeweller's new collection, built around the line from the voice-over about treating yourself or surprising someone close. The commercial, its billboard and the social cuts were made entirely with AI, painted in the lilac that has become Lucardi's own.
Lucardi - Iets Nieuws Voor Jezelf
Together with Fitzroy we made the second Lucardi film in the series. It introduces the jeweller's new collection, built around the line from the voice-over about treating yourself or surprising someone close. The commercial, its billboard and the social cuts were made entirely with AI, painted in the lilac that has become Lucardi's own.
Beste Kijkers - The Weekly AI Item
Beste Kijkers is a comedy programme that riffs on the week's television and news, made by Pilot Studio. For every episode the makers send us an idea for an AI item: a famous face, a real fragment from the news and a question about what happened next. We turn it into a short scene that looks shot on location, in time for that week's broadcast.
Beste Kijkers - The Weekly AI Item
Basic-Fit, Europe’s largest fitness chain, approached us with a fundamental industry problem: retention. Data indicates a critical drop-off point for new gym members between the fourth and sixth week of training. Basic-Fit needed a digital solution to make sports lower-threshold and more accessible, ensuring members feel supported rather than judged.
Beste Kijkers - The Weekly AI Item
Beste Kijkers is a comedy programme that riffs on the week's television and news, made by Pilot Studio. For every episode the makers send us an idea for an AI item: a famous face, a real fragment from the news and a question about what happened next. We turn it into a short scene that looks shot on location, in time for that week's broadcast.
Basic Fit - Fitbuddies
Basic-Fit, Europe’s largest fitness chain, approached us with a fundamental industry problem: retention. Data indicates a critical drop-off point for new gym members between the fourth and sixth week of training. The challenge was not a lack of equipment or facilities, but a lack of motivation. The resistance to fitness is often mental rather than physical. Basic-Fit needed a digital solution to make sports lower-threshold and more accessible, ensuring members feel supported rather than judged.
Basic Fit - Fitbuddies
Basic-Fit, Europe’s largest fitness chain, approached us with a fundamental industry problem: retention. Data indicates a critical drop-off point for new gym members between the fourth and sixth week of training. The challenge was not a lack of equipment or facilities, but a lack of motivation. The resistance to fitness is often mental rather than physical. Basic-Fit needed a digital solution to make sports lower-threshold and more accessible, ensuring members feel supported rather than judged.
Basic Fit - Fitbuddies
Basic-Fit, Europe’s largest fitness chain, approached us with a fundamental industry problem: retention. Data indicates a critical drop-off point for new gym members between the fourth and sixth week of training. The challenge was not a lack of equipment or facilities, but a lack of motivation. The resistance to fitness is often mental rather than physical. Basic-Fit needed a digital solution to make sports lower-threshold and more accessible, ensuring members feel supported rather than judged.
How we work
How we work
Strategy does not exist separate from the work; it transcends it. Before we create anything, we map out the most effective route from idea to impact: who are you, who do you want to reach and how do we achieve that? It is the foundation that ensures everything else succeeds.
We don’t impose a one-size-fits-all style on every brief. Every project is different and begins with a single question: what is the best path from idea to impact, given this budget, this timeline and this objective?
Sometimes that means a production driven entirely by AI. Sometimes it involves a camera, a crew and a set. Usually, it’s a combination of both. The trick is knowing which path to take, and thanks to technology, we can explore more options more quickly, ensuring that the budget goes towards creating impact rather than the process itself.
Strategy does not exist separate from the work; it transcends it. Before we create anything, we map out the most effective route from idea to impact: who are you, who do you want to reach and how do we achieve that? It is the foundation that ensures everything else succeeds.
We don’t impose a one-size-fits-all style on every brief. Every project is different and begins with a single question: what is the best path from idea to impact, given this budget, this timeline and this objective?
Sometimes that means a production driven entirely by AI. Sometimes it involves a camera, a crew and a set. Usually, it’s a combination of both. The trick is knowing which path to take, and thanks to technology, we can explore more options more quickly, ensuring that the budget goes towards creating impact rather than the process itself.
Services
Services
Synthography
Images that work.
Brand-grade synthetic imagery, characters and production flows. At scale, on-brand, without a photo studio.
Brand-grade synthetic imagery, characters and production flows. At scale, on-brand, without a photo studio.
Synthaction
Work that moves.
Brand-owned tools, configurators, filters and conversational interfaces. Activations that get people to actually do something.
Brand-owned tools, configurators, filters and conversational interfaces. Activations that get people to actually do something.
Our Team
Our Team
Trojan Monkeys is built on one belief: the best work comes out of a place people actually want to be. We keep it informal, a little loud and genuinely fun, with the discipline to push hard when it counts.
Pablo van den Berg
Trojan Chief
Pablo van den Berg
Trojan Chief
Co-founded Yune, a pioneering content agency in the Netherlands, leveraging platforms like YouTube, Instagram and TikTok to help brands tell authentic stories. After joining IPG Mediabrands in 2017, he integrated Yune's culture into the larger organization. He now leads Trojan Monkeys, focusing on 'earned media' and integrating AI into their workflow to provide cost-effective and impactful solutions.
Auke van Rossum
Monkey Creative Director
Auke van Rossum
Monkey Creative Director
A creative mind with a passion for pushing boundaries—because anything less might as well be wallpaper. Specializing in activating brands and sparking conversations, he excels at connecting with target audiences and getting people talking.
Mauro Hoogendorp
Content Creative
Mauro Hoogendorp
Content Creative
The opposite of camera shy. A creative who works every side of the camera, in front, behind, beside, and deep in the edit bay. He makes AI serve the story instead of running it, and knows exactly how to reach Gen Z with edit styles that actually land. Energetic, funny, and rarely sitting in just one seat.
Ruben van Dijk
Creative Technologist
Ruben van Dijk
Creative Technologist
Pushing the boundaries of what we can achieve with emerging AI technologies, His work centers on building bridges, designing intuitive workflows, and chasing the next breaktrough.
Sem Hurkmans
Director of Synthetic Strategy
Sem Hurkmans
Director of Synthetic Strategy
A creative strategist who builds the foundation strong content stands on. Through research, creative brainstorming and a sharp sense of structure, he develops strategies that represent the brand and resonate with its audience. His approach is grounded in his own academic research into AI in the creative sector. Outside of work, he's happiest with a book, a vinyl record, or somewhere out in nature.
Daan Djamin
Content Creative
Sanne Hoogveld
Project Manager
Pablo van den Berg
Trojan Chief
Pablo van den Berg
Trojan Chief
Co-founded Yune, a pioneering content agency in the Netherlands, leveraging platforms like YouTube, Instagram and TikTok to help brands tell authentic stories. After joining IPG Mediabrands in 2017, he integrated Yune's culture into the larger organization. He now leads Trojan Monkeys, focusing on 'earned media' and integrating AI into their workflow to provide cost-effective and impactful solutions.
Pablo van den Berg
Trojan Chief
Pablo van den Berg
Trojan Chief
Co-founded Yune, a pioneering content agency in the Netherlands, leveraging platforms like YouTube, Instagram and TikTok to help brands tell authentic stories. After joining IPG Mediabrands in 2017, he integrated Yune's culture into the larger organization. He now leads Trojan Monkeys, focusing on 'earned media' and integrating AI into their workflow to provide cost-effective and impactful solutions.
Auke van Rossum
Monkey Creative Director
Auke van Rossum
Monkey Creative Director
A creative mind with a passion for pushing boundaries—because anything less might as well be wallpaper. Specializing in activating brands and sparking conversations, he excels at connecting with target audiences and getting people talking.
Auke van Rossum
Monkey Creative Director
Auke van Rossum
Monkey Creative Director
A creative mind with a passion for pushing boundaries—because anything less might as well be wallpaper. Specializing in activating brands and sparking conversations, he excels at connecting with target audiences and getting people talking.
Mauro Hoogendorp
Content Creative
Mauro Hoogendorp
Content Creative
The opposite of camera shy. A creative who works every side of the camera, in front, behind, beside, and deep in the edit bay. He makes AI serve the story instead of running it, and knows exactly how to reach Gen Z with edit styles that actually land. Energetic, funny, and rarely sitting in just one seat.
Mauro Hoogendorp
Content Creative
Mauro Hoogendorp
Content Creative
The opposite of camera shy. A creative who works every side of the camera, in front, behind, beside, and deep in the edit bay. He makes AI serve the story instead of running it, and knows exactly how to reach Gen Z with edit styles that actually land. Energetic, funny, and rarely sitting in just one seat.
Ruben van Dijk
Creative Technologist
Ruben van Dijk
Creative Technologist
Pushing the boundaries of what we can achieve with emerging AI technologies, His work centers on building bridges, designing intuitive workflows, and chasing the next breaktrough.
Ruben van Dijk
Creative Technologist
Ruben van Dijk
Creative Technologist
Pushing the boundaries of what we can achieve with emerging AI technologies, His work centers on building bridges, designing intuitive workflows, and chasing the next breaktrough.
Sem Hurkmans
Director of Synthetic Strategy
Sem Hurkmans
Director of Synthetic Strategy
A creative strategist who builds the foundation strong content stands on. Through research, creative brainstorming and a sharp sense of structure, he develops strategies that represent the brand and resonate with its audience. His approach is grounded in his own academic research into AI in the creative sector. Outside of work, he's happiest with a book, a vinyl record, or somewhere out in nature.
Sanne Hoogveld
Project Manager
David Nieuwenhuizen
Senior Designer
Daan Djamin
Content Creative
Built by
AI, led by
humans
Built by
AI, led by
humans
AI is a tool, not the objective.
AI powers our system,
not our output
AI is a tool,
not the objective.
AI powers our
system, not our
output
AI is a tool, not
the objective.
AI powers our
system, not our
output
We use it to think faster, adapt quicker and work smarter. In production, we choose craft over convenience. Always.
We use it to think faster, adapt quicker and work smarter. In production, we choose craft over convenience. Always.
Built by AI,
led by humans